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INSIDE GOODYEAR – CREATING THE ULTRAGRIP ARCTIC 2

Mit der Kamera hinter den Kulissen

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For the market launch of the Goodyear UltraGrip Arctic 2, we were also commissioned to produce 2 behind-the-scenes films. These were to provide brief insights into the creation process of the new tire during the virtual product presentation.

Markenbotschaft im Blick

Underlining the innovative quality promise in a cool, informative and emotionally convincing way - for this we were on the road in various areas of development and production, conducted short interviews and took many special angles with the camera.

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GALLERY

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